What is Public Relations? And How Can You Be Your Own PR Pro! With Julie Lokun

In Episode 129 of the Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with Julie Lokun Are for a conversation that every entrepreneur needs to hear. This episode cuts straight to the strategies, stories, and hard-won lessons that move the needle for real business builders.

Are you an entrepreneur, author, podcaster, or creative professional looking to generate real buzz around your brand? In this jam-packed episode of the Creative Entrepreneur Podcast, host Julie Lokun shares insider public relations (PR) strategies to help you elevate your visibility like a true PR expert.Julie dives deep into why social media isn't enough, and what you need to do to truly stand out in a crowded digital space. From leveraging Google Alerts for competitor research to crafting the perfect media pitch that gets noticed, Julie offers practical, actionable tactics you can implement right away. You'll also learn how to build lasting relationships with journalists, master the art of pitching, and ensure your stories are newsworthy and irresistible to the media.In this episode, you'll learn:Why social media alone isn't the key to sustainable publicityHow to use Google Alerts for competitive PR intelligenceThe importance of owning your online real estate (websites, email lists, journalist contacts)How to identify trending news hooks and tie them to your brandWhat makes a pitch powerful — and the ideal word countFive must-have elements for every successful media pitchThe best tools for finding journalists and reporters (Muckrack, Help a Reporter Out)Why you should always include a media sheet and critical linksThe power of persistence: how to handle rejection and keep “casting media”Resources mentioned:Google AlertsMuckrackHelp a Reporter Out (HARO)Ready to amplify your brand and attract more opportunities?Connect with Julie Lokun for a free guide on how to write the perfect press release and get your story in front of the right outlets.Subscribe, rate, and review the Creative Entrepreneur Podcast for more expert insights on building your brand, attracting media attention, and growing your business!🎙️ Unlock Your Creative Potential with The Creative Entrepreneur PodcastJOIN US LIVE FOR THE ICONIC BUSINESS CONFERENCE IN FEBRUARY: www.cre8tivecon.com Are you a visionary, dreamer, or changemaker ready to ignite your brand, scale your business, and turn passion into profit?🔥 Subscribe now to The Creative Entrepreneur Podcast — the go-to podcast for creative entrepreneurs, business coaches, startup founders, and innovative thought leaders who are ready to break barriers and dominate their industries.🌟 Hosted by Julie Lokun, founder of Cre8tive Con, this top-rated show delivers expert interviews, marketing strategies, branding tips, and real stories that inspire bold action and next-level success.✅ Don't miss your chance to:Learn from top entrepreneurs and influencersGet actionable advice to grow your audience and impactStay ahead with the latest podcasting, PR, and personal branding trends🎧 New episodes every week! 📲 Hit Subscribe on Apple Podcasts, Spotify, or wherever you listen. 🚀 Visit www.cre8tivecon.com to level up your creative journey today!

Episode Overview

Are you an entrepreneur, author, podcaster, or creative professional looking to generate real buzz around your brand? In this jam-packed episode of the Creative Entrepreneur Podcast , host Julie Lokun shares insider public relations (PR) strategies to help you elevate your visibility like a true PR expert.

Julie dives deep into why social media isn't enough, and what you need to do to truly stand out in a crowded digital space. From leveraging Google Alerts for competitor research to crafting the perfect media pitch that gets noticed, Julie offers practical, actionable tactics you can implement right away.

You'll also learn how to build lasting relationships with journalists, master the art of pitching, and ensure your stories are newsworthy and irresistible to the media.

In this episode, you'll learn: Why social media alone isn't the key to sustainable publicity How to use Google Alerts for competitive PR intelligence The importance of owning your online real estate (websites, email lists, journalist contacts) How to identify trending news hooks and tie them to your brand What makes a pitch powerful — and the ideal word count Five must-have elements for every successful media pitch The best tools for finding journalists and reporters (Muckrack, Help a Reporter Out) Why you should always include a media sheet and critical links The power of persistence: how to handle rejection and keep “casting media” Resources mentioned: Google Alerts Muckrack Help a Reporter Out (HARO) Ready to amplify your brand and attract more opportunities?

What You'll Take Away

This 7 min conversation is one of the most actionable episodes we've produced. Julie Lokun and Dominick Domasky bring their signature energy and depth to ensure every minute translates into real-world value. Whether you're a first-time founder or a seasoned CEO, the lessons in Episode 129 apply directly to where you are right now.

Why This Episode Matters for Creative Entrepreneurs

Whether you're building your business in San Francisco, Charlotte, Minneapolis, or anywhere across the United States, the strategies in Episode 129 are immediately applicable. The entrepreneurial landscape is evolving faster than ever — and the founders who thrive are the ones who stay curious, stay connected, and keep learning from people who have already navigated the path.

The Creative Entrepreneur Podcast — ranked #1 on Apple Podcasts in Business News — exists to give you that edge. Every episode is a masterclass in the real mechanics of building a business that lasts. We learn from CEOs, athletes, attorneys, marketers, and innovators who have made the mistakes so you don't have to. Explore our full blog archive for more episodes on business growth, personal branding, leadership, and creative strategy — each post written by Julie Lokun.

Part of the Creative Entrepreneur Lifestyle Brand

The Creative Entrepreneur Podcast is one pillar of a larger ecosystem built to empower creative entrepreneurs at every stage. We are proud to be part of the Creative Entrepreneur Lifestyle Brand, which includes Cre8tive Con — our iconic business conference — as well as online meetups, Amped, and more. Visit cre8tivecon.com/podcast to explore the full community.

Cre8tive Con is where the creative entrepreneur community comes alive — a gathering of founders, marketers, speakers, authors, and innovators building businesses on their own terms. If you're serious about growing your network and your business, Cre8tive Con is where you need to be.

Subscribe and Never Miss an Episode

If this episode delivered value for you, subscribe to the Creative Entrepreneur Podcast on Apple Podcasts or Spotify so you never miss a conversation that could change your business. Leave us a review — it helps more entrepreneurs discover the show and join our growing community.

Have a guest suggestion or show idea? Reach out to us at [email protected] or [email protected]. Together, we're proving that business does not have to be boring — and the best is yet to come.