Before You Write Your Book With Lauren Erickson

In Episode 148 of the Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with Lauren Erickson for a conversation that every entrepreneur needs to hear. This episode cuts straight to the strategies, stories, and hard-won lessons that move the needle for real business builders.

Start marketing your book from day one by defining your niche, understanding your audience, and creating meaningful, targeted content that builds trust and engagement long before launch. By treating marketing as a long-term strategy rather than a last-minute scramble, you’ll expand your visibility, strengthen your personal brand, and set the foundation for lasting success.

Episode Overview

️️️️️️️️️JOIN US LIVE AT CRE8TIVE CON IN CHICAGO IN FEBRUARY A SPECIAL THANK YOU TO OUR HOMEGIRL LAUREN ERICKSON FOR HOSTING THIS EPISODE OF CREATIVE ENTREPRENEUR PODCAST! PLEASE REACH OUT TO HEAR! SHE IS FAMILY AND HELPED TO GROW THIS PODCAST AND CRE8TIVE CON SINCE DAY ONE!️ Home - Lauren Erickson When should I start marketing my book?

You should begin marketing as soon as you start writing your book. Early marketing builds anticipation, visibility, and an engaged audience before launch. Do I need a niche as an author? Yes. Identifying your niche helps you attract the right audience, shape your messaging, and create content that resonates deeply with your ideal readers. How do I build an author platform?

Start by creating consistent content, engaging with your audience, and choosing two to three strong communication channels such as a podcast, email list, or social media presence. What matters more—followers or engagement? Engagement is far more important.

A small, loyal audience that interacts with your content will have a much greater impact on your book’s success than a large, passive following. What types of marketing should authors use? A combination of long-term organic marketing (content creation, audience building, branding) and short-term campaigns (paid ads, launch promos, media appearances) works best.

What You'll Take Away

This 21 min conversation is one of the most actionable episodes we've produced. Julie Lokun and Dominick Domasky bring their signature energy and depth to ensure every minute translates into real-world value. Whether you're a first-time founder or a seasoned CEO, the lessons in Episode 148 apply directly to where you are right now.

Why This Episode Matters for Creative Entrepreneurs

Whether you're building your business in San Francisco, Charlotte, Minneapolis, or anywhere across the United States, the strategies in Episode 148 are immediately applicable. The entrepreneurial landscape is evolving faster than ever — and the founders who thrive are the ones who stay curious, stay connected, and keep learning from people who have already navigated the path.

The Creative Entrepreneur Podcast — ranked #1 on Apple Podcasts in Business News — exists to give you that edge. Every episode is a masterclass in the real mechanics of building a business that lasts. We learn from CEOs, athletes, attorneys, marketers, and innovators who have made the mistakes so you don't have to. Explore our full blog archive for more episodes on business growth, personal branding, leadership, and creative strategy — each post written by Julie Lokun.

Part of the Creative Entrepreneur Lifestyle Brand

The Creative Entrepreneur Podcast is one pillar of a larger ecosystem built to empower creative entrepreneurs at every stage. We are proud to be part of the Creative Entrepreneur Lifestyle Brand, which includes Cre8tive Con — our iconic business conference — as well as online meetups, Amped, and more. Visit cre8tivecon.com/podcast to explore the full community.

Cre8tive Con is where the creative entrepreneur community comes alive — a gathering of founders, marketers, speakers, authors, and innovators building businesses on their own terms. If you're serious about growing your network and your business, Cre8tive Con is where you need to be.

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