How to Craft a Powerful Brand Message with The Message Master, Glenn Rudin

In Episode 150 of the Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with The Message Master, Jim Kwik for a conversation that every entrepreneur needs to hear. This episode cuts straight to the strategies, stories, and hard-won lessons that move the needle for real business builders.

This episode of The Creative Entrepreneur Podcast features branding expert Glenn Rudin, The Message Master, who shares powerful strategies for crafting clear, compelling, and consistent messaging that helps entrepreneurs stand out and sell. Julie Lokun and Dominick Domasky guide a dynamic conversation filled with branding insights, memorable trivia, and practical tips every business owner can apply immediately.

Episode Overview

Join Julie and Dom at Cre8tive Con 2026 Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators. Learn more at .

Guest: Glenn Rudin, Founder of Always Been Creative Glenn's website: Connect on Linkedin: Glenn Rudin | LinkedIn IN THIS EPISODE: In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master.

With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters. Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire.

Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale.

What You'll Take Away

This 29 min conversation is one of the most actionable episodes we've produced. Julie Lokun and Dominick Domasky bring their signature energy and depth to ensure every minute translates into real-world value. Whether you're a first-time founder or a seasoned CEO, the lessons in Episode 150 apply directly to where you are right now.

A Standout Moment

Stop counting other people’s numbers. You be you. That’s who you were meant to be.

This kind of clarity is exactly what makes the Creative Entrepreneur Podcast different from every other business show. We don't just talk about success — we dissect it, challenge it, and show you how to replicate it in your own business.

Why This Episode Matters for Creative Entrepreneurs

Whether you're building your business in Chicago, New York, Los Angeles, or anywhere across the United States, the strategies in Episode 150 are immediately applicable. The entrepreneurial landscape is evolving faster than ever — and the founders who thrive are the ones who stay curious, stay connected, and keep learning from people who have already navigated the path.

The Creative Entrepreneur Podcast — ranked #1 on Apple Podcasts in Business News — exists to give you that edge. Every episode is a masterclass in the real mechanics of building a business that lasts. We learn from CEOs, athletes, attorneys, marketers, and innovators who have made the mistakes so you don't have to. Explore our full blog archive for more episodes on business growth, personal branding, leadership, and creative strategy — each post written by Julie Lokun.

Part of the Creative Entrepreneur Lifestyle Brand

The Creative Entrepreneur Podcast is one pillar of a larger ecosystem built to empower creative entrepreneurs at every stage. We are proud to be part of the Creative Entrepreneur Lifestyle Brand, which includes Cre8tive Con — our iconic business conference — as well as online meetups, Amped, and more. Visit cre8tivecon.com/podcast to explore the full community.

Cre8tive Con is where the creative entrepreneur community comes alive — a gathering of founders, marketers, speakers, authors, and innovators building businesses on their own terms. If you're serious about growing your network and your business, Cre8tive Con is where you need to be.

Subscribe and Never Miss an Episode

If this episode delivered value for you, subscribe to the Creative Entrepreneur Podcast on Apple Podcasts or Spotify so you never miss a conversation that could change your business. Leave us a review — it helps more entrepreneurs discover the show and join our growing community.

Have a guest suggestion or show idea? Reach out to us at [email protected] or [email protected]. Together, we're proving that business does not have to be boring — and the best is yet to come.